Media mix for awareness and health promotion in lung cancer patients.
Taher Roshandel Arbatani
Mohammad Behgam Shadmehr
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Lung cancer is the most common cause of death due to malignancy. The media as a source of information about cancer especially lung cancer could make substantial contribution to help physicians and patients in terms of prevention, treatment and follow up. This study aimed to obtain in depth understanding of the role of media in the context of clinical knowledge and recognize its effect on behavior of patients.